How to be Transparent & Build a Better Agency


When agencies are brought in at execution, both the client and agency are destined to fail – with solutions disconnected from business outcomes and a misguided focus on fulfilling marketing KPIs.

This ebook is written for modern agencies ready to position their business in a more strategic role, adding transparency, accountability and integrity to back efforts – and to ultimately, build a better agency.

What's Inside This Ebook –

  • A look into how we got here & why “transparency” is today’s top priority for marketers
  • Why RFPs & project work may be killing your agency’s ability to be transparent
  • How to overcome the top challenges modern agencies face to start building a better agency
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